From Code 111 to Blood Heaven: A Demonstration of Brand Evolution
Reimagining Streetwear through the Lens of Escapism Once Code 111, its vision was originally rooted in street apparel. It embraced authenticity and grit, embodying what the founder, Jeffrey Matlock, once stood for. This was reflected in the clothes with muted tones, washed textures, and rugged graphics. Matlock now wanted to pivot his brand towards a vision that appealed more to him personally. He was expecting a change that was drastic enough for a new name, this being Blood
Jan 54 min read
Shadow Work, The Search for More
This video was far different from anything I've made in the past and really tested my organizational skills since creatively, I really...
Jul 19, 20253 min read
